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Major cosmetics, beauty and personal care product categories entrepreneurs should focus on in Africa now that we have explored the reasons behind Africas huge and growing demand for cosmetic products, its time to look at the major categories of this market and the products people. The cosmetics industry (also known as the beauty industry or personal care industry) can be broken down into five major categories as follows: #1 hair care According to general estimates, up to 20 percent of cosmetic products sold on the market are hair care products. This category includes all products used to make human hair clean and attractive shampoos, pomade, hair gels, conditioners, coloring and dyes, relaxers and hair styling products. The biggest spenders in this category are beauty salons and barbershops and women who use a wide range of these products. Recent fashion trends have also increased the amount of spending by men in this category with the growing popularity of dreadlocks, Sporting waves and afro hair styles which require more hair care and attention. #2 skin care The skin care products category is the largest and most assorted segment of the cosmetic market with several competing formulas, products and brands. The needs of different types of human skin normal, dry, oily and sensitive skin is largely responsible for the size and variety of skin care products in the African market, and there are lots of local and international brands releasing new and more attractive products.
According to a recent Deloitte report, africas middle class has tripled over the last 30 years, with one in three people now considered to be living above the poverty line but not among the wealthy. The current trend suggests that the African middle class will grow.1 billion (42) by the year 2060. As African economies are growing (7 of the 10 fastest growing in the world are African the wealth is trickling down and Africa now has the fastest growing middle class in the world. #3 African women now have more spending power In our society, women experience a greater burden and pressure to look beautiful. This is the main reason why hair products and extensions, skin care and make-up products are the largest and most lucrative segments of the global cosmetics market. . Of course, these segments are targeted at, and dominated by, female consumers.
Every year, in addition to other basic cosmetics, women around the world are the biggest spenders on all kinds of make-up, skin care and hair products. (photo credit: m) More African women, especially in the middle class, now have more spending power. Higher education is allowing many middle class African women to pursue promising careers (like men) in the workplace. As a result, more women on our continent have the extra income that gives them the spending power to invest in the latest fashion trends and a significant chunk of this spending goes to beauty double and personal care products. In addition to the income women earn themselves, there is also a male support factor at play in the huge spending on cosmetic products. Many women are wholly or partially supported by partners (husbands, boyfriends, uncles and brothers) who spend peau directly and indirectly on beauty products either by giving cash or buying these cosmetics as gift items. As long as Africas economic growth continues to look up and the size of the middle class continues to grow, these direct and indirect sources of female spending power will get stronger.
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Everyone, including poor people, will go out of their way to enhance the way they look, feel and smell. Besides helping us with our personal hygiene, cosmetics have become vital to our self-esteem and largely determine how other people treat us and our ability to influence them. Its not a surprise that beauty and skin care products are the fastest selling items in Africa after food! That modern Africans have a basic need for beauty and personal care products is only one part of the equation. Africas current population of roughly one billion people is expected to rise.3 million by 2050.
This can only mean one thing more demand for beauty and personal care products! Org) #2 Africas young and fashion-conscious middle class population is fuelling demand. Africa is home to the youngest population in the world with more than half of its one billion people below the age. What is more interesting is the presence of a large and growing middle class. The African development Bank describes middle class as those who spend between 2 to 20 a day. At the moment, there are more than 300 million people on the continent who fit into this category. A significant majority of Africans in the middle class are young and educated city people who are very aware of (and heavily influenced by) modern trends in grooming, fashion and western culture. Because most of them hold salaried jobs or own a small business, these guys and ladies have more spending money at their disposal. Due to their tastes and desire for the feel good factor they are driving the demand for consumer products like beauty and skin care products across Africa!
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#1 cosmetic products have become a basic and daily need. If youre like most people, youve probably had the wrong notion about the term cosmetics for a very long time. Well, its time to erase it: Technically, cosmetics are tree any substances used to enhance the appearance and odour of the human body. This includes a wide range of body and skin care products from ordinary bathing soaps and tooth paste to designer perfumes and make-up. In fact, any product used to clean, beautify and promote the attractiveness of the human body is a cosmetic product. If you do not use any product that falls into this definition in your daily life, its likely youre a cave man or some ape-looking creature living in a thick forest! In todays world, cosmetics have become a very basic need.
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Africology now makes nearly 1 million every month from local and international product sales to customers as far away as France, germany, uk, belgium and the United States! Why is the business of cosmetics, beauty and personal care products in Africa booming? According to market research firm, euromonitor International, the beauty industry in the middle east and Africa was estimated at about.4 billion in 2011. Of this figure, south Africa alone represented.9 billion; Nigeria and Kenya are second and third among sub-Saharan nations, with Kenyas market totaling more than 260 million. In comparison, the Asian market was estimated at 114 billion in the same year. The outlook for the African cosmetics, beauty and personal care products market is very positive for the coming years. In our usual tradition, lets explore the fundamental reasons for the huge and growing demand india for beauty and personal care products across Africa.
Yes, you got it right its a multi-billion dollar business! I wrote this article to open your eyes to the exciting business opportunities in this market and how you can make money from nivea it! Ordinary Africans are already making waves with local beauty brands. Before we delve into the heart of this article, wed love you to take a few minutes to watch the cnn video clip below. Its about two inspiring women who have built amazing African beauty product brands from locally-sourced plants and herbs. One of them, renchia droganis, is a south African beauty therapist who started mixing ingredients in her kitchen to make beauty products she sold in her neighbourhood. From making roughly 400 a weekend, her beauty products brand.
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Cosmetics how to profit from the huge demand for beauty and personal care products in Africa. Did you voor know that cosmetics, beauty and personal care products in Africa are a multi-billion dollar business opportunity? If my guess is right, you very likely used soap in the shower this morning and applied some hair and body lotion afterwards? Maybe you didnt stop there. You probably put some deodorant under your arms and sprayed some perfume on your ready clothes? If youre a woman, it gets more interesting because you may have used some makeup lipstick, face powder, mascara, eye liners and a host of other stuff! Why do we all do these same things every day? The answer is simple: looking and feeling good is a basic need in our lives and a huge deal in todays modern society. The volume of cosmetics (personal care and beauty products) you personally use every year should give you an idea of the scale of the personal care products business in Africa.