Don't miss our next "Greenwashing Exposed" article.

see a brand that shouldnt be on here, or are we missing one you think is a major offender of greenwashing? Let us know in the comments below (and keep it classy please!).

Theres way too much grey space in the green space. Too many folks in the green world are fear mongering and too many brands taking advantage of the growing concerns of consumers to have healthy, cruelty-free cosmetics. So without opening the entire can of worms in this one post, heres the list of who i consider to be the biggest offenders doing the greenwashing in the cosmetics industry. Please note that I will be breaking down my research advies and opinions brand-by-brand in forthcoming articles. If you want to make sure you get them all, sign up for the Green beauty team newsletter here. I encourage you to research these brands for yourself right diadermine now. Just do a search online for the ingredient lists and youll see exactly what I mean. You can check their formulations against our. 22 brands that you might think are green, but really arent all that (In alphabetical order arbonne, aveda, aveeno, bio-oil. Covergirl Natureluxe, herbacin, herbal Essences, johnsons Natural, josie maran. Jurlique, korres Natural Products, lush cosmetics, melaleuca.

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Greenwashing in cosmetics is such a tricky subject. Some of the beauty brands ive listed below are blatantly misleading consumers through greenwashing practices. Others on this list may be less deliberate in their marketing ploys, but are still worth noting as brands that are often mistaken as fully natural goji and clinicas green, yet are not. Calling out companies in this way is something ive avoided for a very long time. Mainly because it opens a whole can of worms. This is the gateway to a much bigger conversation about unregulated uses of words like natural and organic among other arguments regarding safe synthetics and science driven ingredients within formulations. You can hear me sound off more about this in the. Green divas radio interview I did all about greenwashing.

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